It’s a smug inducing moment!
You have imagined the best idea ever and you are glowing with excitement.
It really is a unique idea and no one has ever thought of it.
Good for you!
But (Yeah there is a BUT), sometimes getting caught up in the uniqueness cult will damage your chances for success.
Uniqueness should be so ultra that you end up being placed under weird 21st century products.
Everything in moderation because,